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Blog posts about branding, design and small business tips
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Discover 12 Key Strategies to Boost Your Small Business Part 2
Embarking on the journey of entrepreneurship opens doors to endless possibilities, yet it’s no secret that the path is fraught with obstacles. As small business owners, we understand the rollercoaster ride of navigating through the dynamic business landscape. In part two of my series, we delve deeper into the strategies and tactics essential for small business success.
12 Key Stategies to Boost Your Small Business Success
Running a small business can be a rewarding journey filled with opportunities, but it also comes with its fair share of challenges. To ensure long-term success and sustainability, small business owners need to navigate the ups and downs of the business landscape. In this first post, we'll cover a strong foundation, value propositions, online presence, customer experience, finances, and perations. These strategies will help you overcome some of the challenges you face and survive and thrive.
four different types of writing on paper with the words, how do you use it? and
Boost Your Productivity and Workflow with These 10 Proven Tips
We all have the same 24 hours in a day, but some people accomplish so much more than others. How do they do it? The key is productivity. By working smarter, not harder, you can accomplish more in less time. In this blog post, I share ten proven strategies to improve your productivity and get more done.
Tone of Voice Roadmap
In a world where connections and relationships are everything, communicating with your audience effectively can make all the difference. It’s not just what you say, it’s how you say it and how the message is sent. This could be via your website, blog posts, newsletters, social media posts, emails, messages, marketing, or voice. In this blog post, I will walk you through a Tone of Voice Roadmap to help you determine the tone of voice for your business.
Navigating Social Media: Tips for Finding Balance and Staying Focused
In today’s digital age, social media has become an integral part of our lives. It offers platforms for connection, information sharing, and entertainment. However, much like Alice in Wonderland, navigating the depths of social media can sometimes lead us down a rabbit hole, where we find ourselves endlessly scrolling, losing track of time, and becoming distracted from the real world.
the four dimensionss of tone of voice infographical poster with images of people talking to each other
What is your Tone of Voice?
The Tone of Voice of your business is the way you "speak" to the world through your communication. In the digital world communication is quite short and more frequent so there is a limited window to express your feelings and get your audience's attention.
the four dimensionss of tone of voice infographical poster with images of people talking to each other
What is your Tone of Voice?
The Tone of Voice of your business is the way you "speak" to the world through your communication. In the digital world communication is quite short and more frequent so there is a limited window to express your feelings and get your audience's attention.
How to Bring your Brand to Life
What does an old corner shop (not always on the corner) of yesteryear have to do with branding my business today? A reasonable question and the answer is probably a lot! Let me explain how I ended up arriving at that analogy. Read the full post
The Emerging Social Dilemmas of Social Media
With all the increases in the use of the internet and social media platforms, there must be some areas that are affected by us constantly being on connected devices for long periods most days. What are they and how do they affect us?
Internet & Social Media Growth
As of January 2021, the total global population was 7.83 billion people, 56.4% of which is urbanized. Of the global population 66.6% are mobile phone users, 59.5% uses the internet and 59.5% is an active social media user.
the cover of building your brand's tone of voice, which includes an image of a
Building your Brand's Tone of Voice
In this post we look at how to build your brand’s Tone of Voice to assist in communicating with your clients. It will help you understand why you need to consider the goal of each piece of content or communication and what tone of voice and/or voice characteristics would be most appropriate to use.
Create a Business Brand in 18 Steps
Take your time to go through the steps in the Branding your New Business Roadmap. You'll discover the areas where you have clarity about your business and, more importantly, the areas where you need to spend more time. Carrying out this reflection at the beginning is important in helping you consider all aspects of your business right from the start.
the front cover of a book with black and white text on it, which reads color psychology
Cololr Psychology and your Business
In this guide, we’ll look at the color psychology associated with each of the main colors and some of the values and emotions attached to them. We will also look out how your core values should underlie your key business statements, which is important when determining which colors are best to use when branding your business.
How to Brand Your Business
An important part of building a brand for your business is understanding your competitors: who they are, what they offer, where they market their products and services, and to whom. Who are your competitors? Identify opportunities they might have missed! This will help you to see where your business currently sits within your chosen market.
Color Psychology in Branding
In this post we will look at color psychology and the values and emotions associated with each color. This will assist in choosing the color most closely aligns with the guiding principles that underpin your business. This color should drive the color palette for your business. This process makes it a lot easier to choose the dominant color by considering the core values on which your business is based.