5. The AIDA-model

The mental model AIDA - Attention, Interest, Desire and Action - where the starting point is Attention. Without: nothing else matter.

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Commercials could be found everywhere. Here a new add-place found today: KTH subway escalator. Most surprising in this case: who made the deal? Escalators become legal for it nowadays? And not the least: How much payed for it? ;-)

a man walking towards a parked car in the street with words written on it that read, carra, sutio muto achio ache que que da avera dava tempo

Slow Down - Other People Make Mistakes, Too!

When talking about Advertising. Why do you think this add is great? Conclusion: You got to have something relevant and strong to say if you want to be noticed when doing an add.

a subway station with several black and white photos hanging on the side of the train

Attention created in the subway this morning. But what is it an add for? Guess we will know in a couple of days. But will we be there knowing it, as well as seeing the connection, then? In other words: is this money worth spent or the total oposit? Guess we will know further on. Lesson learned: dont be to quick in evaluating an add you see, but at the same time: dont miss the oportunity for generating a hypothesis. Curiosity wins! ;-)

When advertising is good it is not good...it is great! ;-) Observe how they play with our curiosity (a huge and strong force). In the end observe your own smile. It gives you the right feeling. You just want to...buy? But do also observe: most companies would get negative backlash, meaning: you got to have the right product if you want to play adds this way. Life Lessons, Mothers Day Gif, Job Ads, Great Ads, List Of Jobs, Laughing And Crying, American Greetings, Happy Mothers Day, How To Find Out

24 People Who Applied for the World's Toughest Job Were In for Quite a Surprise

When advertising is good it is not good...it is great! ;-) Observe how they play with our curiosity (a huge and strong force). In the end observe your own smile. It gives you the right feeling. You just want to...buy? But do also observe: most companies would get negative backlash, meaning: you got to have the right product if you want to play adds this way.

an image of a red square button with a frown on it's face and eyes

Tempo Music

Persian Alphabet

Past Continuous

Smokey Eye Makeup Tutorial

Representations of Gender in Advertising

This is a great eye-opener concerning the often unspoken of messages embedded in lot of advertising. It show how often advertising plays with assumptions of society, not always to its best. Here the Gender-issue is the topic.

an image of a map that is on the computer screen with many places to see

Google Naps: A Parody That Helps You Find Places To Snooze

Take a look on how Google Naps (not Maps!) present itself on their own web. Nice, right? Good way in order to create attention but without going to the extremes (like screeming).

a bulletin board in the back of a bus with pictures and information about books on it

It is seriously difficult to know what is good versus bad Attention. This is a christmas-add taken by myself on the train towards Falköping on friday 28 march 2014. Rather old right? But an intended mistake or not? Actually difficult to know. Does it work, simply because it is old? Who am I to know? At least I do know that I did observe it, just because it is not christmas right now. Conclusion: more adds do work far better than many of us assume. Why else do companies spend money on it?

a large billboard with the words it's 2014 and 99 % of people still market like it's 2006

Things To Think About

Novelty Sign

Marketing

Social Media Mastermind Gary Vaynerchuk Explains The Biggest Thing Marketers Are Getting Wrong In 2014

Social media mastermind Gary Vaynerchuk do here give some food for thought. I did put this pin under the board of "Attention" simply because I think it fit better there concerning his main message. However of course it could also have been fitted into the "Digital Marketing" pin.

a large building sitting on top of a hill next to water

Places Around The World

Encore! Life

If ever wondering why pictures often beat words in sales then have a look here. Then how come? Its about "feeling" of course. Our brains are complicated on one hand you see. On the other hand: our brain is a great thing. It reacts directly. A fact tragically not always used in marketing. But please do! ;-)

an article in the paper has pictures of people on it and one is holding a bottle opener

The continous struggle for Attention. But finally: Next step taken by advertising we all have been waiting for. ;-) From Computer Sweden 12 dec 2013.

four different colored pens are in a circle

Worth watching before it’s gone: A collection of every Apple television ad ever

All Apple Commercials Evel

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The "Fun Theory-campain" run by Volkswagen is as it say: really fun. It is a website, like here, but also a TV-commercial campaign as well as movement in the physical world. It is a really good case showing what "Attention" today could be like. It is not only about creating a single news-paper add. It is everything from Twitter, and websites to movies, commercials and physical activities.

the simpsons is holding his hand up to his face as he stands in front of a painting

My Life is a Scream

The idea of creating Attention is well manifested by this picture. It is the cartoon-figure Bart Simpson but drawn in a style as the old famous drawing "The scream" by Edward Munch. As lot of advertising people say: Creating attention is about creating the unexpected. It is about Creativity and Entertainment at the same time as it is about the instant creation of some kind of "meaning".

a man standing in front of a store filled with food

YouTube

A typical Advertising-commercial from my own country of Sweden. It is called "ICA Reklamfilm 2012 - Äntligen vardag i butiken". It is a well-known series of commercials run on TV for several years in a row.