Avenir typography

Graphic Design,Typography,Adobe Illustrator,Adobe InDesign

avenir font guide by Danielle Roth

The word Avenir means “future” in French and hints that the typeface owes some of its interpretation to Futura. But unlike Futura , Avenir is not purely geometric; it has vertical strokes that are thicker than the horizontals, an “o” that is not a perfect circle, and shortened ascenders. These nuances aid in legibility and give Avenir a harmonious and sensible appearance for both texts and headlines.

Visual exploration of the Avenir typeface. A series of posters/postcards were created, examining the typeface's geometric characteristics. The posters and postcards are promoting Avenir's 25th anniversary.

Jemma Eyers©

Print / Illustration || 2015 || 2 weeks || Individual project About the project This project was done in Communications Design Fundamentals class as an introduction to typography. The goal of the project was to leads us to appreciate the uniqueness of each typeface: how it is designed, its history, the details of each …

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Monotype Avenir Specimen designed by Chris Allen. Connect with them on Dribbble; the global community for designers and creative professionals.