Brand voice examples

Brand voice expert, Kaleena Stroud, shares what a brand voice is, how to create one, and how to adopt one as a freelance writer.

You're missing a major piece of the branding identity puzzle if haven't established the ultimate resource: your brand voice guide.

Your brand voice is the personality your brand communicates to your audience. Explore the importance of finding your own, plus inspiring examples.

Have you locked in on your brand voice? If you haven't, learn how to craft one that captures your brand's personality and tone.

BRIEF Create a new tone of voice for Gemini People, and write a set of guidelines that explains the new brand positioning to staff (as well as copywriters), gets them on board with it, and is something they can refer to when writing anything for the company, from social posts to emails. ANSWER Tone of voice guidelines that you actually want to read. Seeing as the staff were going to read them as much as a copywriter, these guidelines had to be simple, clear and above all, fun.

In this post we look at how to build your brand’s Tone of Voice to assist in communicating with your clients. It will help you understand why you need to consider the goal of each piece of content or communication and what tone of voice and/or voice characteristics would be most appropriate to use.

Wondering how to get organized with branding? Here's one way. This is a four step infographic on how to create a Brand Voice Chart. #socialmediamarketing #socialmediatips

Ever wonder how can you create a unique brand identity that’s impossible to copy? See how. Check, check, check it out!

These are two terms that often get mixed up. A brand’s voice and tone are essential for building trust and connection with its audience. The voice ensures consistency, reflecting the brand’s values and personality across all touchpoints. The tone adapts to resonate with the emotions and context of each message. Together, they create a cohesive identity, foster meaningful relationships, and differentiate the business in a competitive market, ensuring the brand remains memorable and rela...

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