Grandpa fashion

Not only is overhauling one’s wardrobe wildly expensive and unsustainable, it eschews the core value of real dressing like a grandpa, creating a soulless replica in its place.

“What I love most about fashion is its power — as costume — to signify elements of someone’s life,” photographer Andrea Artemisio tells It’s Nice That. His photography work, though, isn’t as straightforward as model dress-up and point-and-shoot. Andrea creates imagery that makes the viewer feel slightly off-kilter, and fully immersed in a kind of alternative reality.

Old Man

Hector

With a little help from Ralph Lauren, so can you.

Denim