Ikea visual merchandising

Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. One of the retailers best known for an engaging store experience is furniture retailer IKEA. Their stores are designed to put our emotions and senses into overdrive. But did you know there’s

IKEA Karlstad Entrance Podium

IKEA opens ‘Hus of FRAKTA’; a pop-up experience on London’s Oxford Circus, dedicated to one of the most iconic symbols of the IKEA brand, the FRAKTA bag.

Lighting and a raised display platform better a better sightline for this home decor focal point. Bright colors are chosen for a theme of starting a new college experience. Spotlights are focused on key areas of the display, particularily the quote. The props support the basic furniture of the display, and the furniture is placed at different levels for added depth.

Australia entrance. Love it