Nike event design

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a large circular room with clothes hanging from the ceiling

We all know that Nike are pretty capable when it comes to creating show-stopping retail spaces. Their past work with "Brinkworth":http://www.itsnicethat.com/articles/nike-sixty-baysixty6 in the UK has always been exceptional and they're clearly determined to maintain that standard right across the globe. Witness their latest collaboration with Studio-at-Large for their Nike Free retail space in Beijing. _The Track_, as it's been dubbed, features numerous iterations and colour ways of the…

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a shoe display in the middle of a lobby with an orange and white sign on it

Nike wanted to introduce runners to its newest running shoe, the Nike Joyride. So we built a 4x3 metres kinetic installation that demonstrated the benefits of the unique shoe—namely, that it’s packed with a thousand beads—and how it can improve performance.

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the inside of a gym with gold and black lettering

This was an environmental design project I did for a Nike event at World Headquarters in Beaverton. EPIC is a series of events around the world that involve fitness (and sometime Navy Seal) trainers to run athletes through a gauntlet of exercises and act...

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a large red sign in the middle of a room with lights on it's sides

Nike Shanghai Marathon As the first checkpoint of Shanghai Marathon for all 38,000 runners, COO created an engaging 1,600 m2 brand space where runners register and pick up their exclusive Nike runners package. The space functions as a high-intensity catalyst for the running community, that offers talks with pacers and coaches, trial runs, all necessary information about the race and an [...]

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