Social media success

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Beauty brand Topicals took 12 influencers to Ghana earlier this month. The trip was met with an unusually positive response. Influencer Brand Trips Aesthetic, Brand Trip Influencer, Influencer Brand Trips, Brand Trip Aesthetic, Influencer Trip, Brand Trip, Cultural Sensitivity, Gen Z Aesthetic, Influencer Event

Topicals successfully navigated the influencer trip landscape by prioritizing inclusivity and cultural engagement. The brand's positive reputation, especially among Gen Z and millennials, contributed to the trip's success. Founder Olamide Olowe emphasized giving back and cultural exchanges during the excursion, addressing past criticisms of brand trips. The authenticity and purpose-driven approach resonated well on social media, contrasting with instances where brands faced backlash for lack…

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