You can write it. I believe in you.
Here's the thing. The About page is one of the hardest parts of a website to write. I often get inquiries from clients who don't want a whole website—they just need help with that one piece. And I'm happy to do it! But you CAN write your own. This simple, no-fluff guide will walk you through telling your story, headlines, calls to action, and even extras you can add to build trust. It's only $35. And it has a money-back guarantee. So...it's kind of a no-brainer, right?
How to Write Menu Descriptions That People Want to Read
Did you know that the average diner will spend less than 2 minutes reading your restaurant menu? Some people will only peruse the entrees, and some will beeline straight for their favorite protein. And some will just skim prices, looking for the lowest price they can find. So you don't have a lot of time to sell your best dishes. Here are some menu writing tips that will put the winner in your dinner.
How to Share User Generated Content -- and Stay Out of Trouble
User generated content lets you share real user experiences of your brand or product. But there are some pitfalls to look out for. If you're not careful, you could end up infringing your customer's copyrights. And not only is that not nice -- it can also be VERY EXPENSIVE. Here's how to avoid it.
The Must-Have Content for your Event Venue Brochure
There's big money in private events for restaurants or unconventional venues. But you have to market your space well, or no one will think of you when they're planning their next event. Start with a professional event venue brochure. Here's a list of everything you should include -- and a handy checklist, too. #restaurantmarketing #restaurantevents #eventvenue #eventbrochure #privateevents #hospitalitymarketing #weddingvenue
Email List Management for Hospitality
An email list free of outdated email addresses and unengaged subscribers will make the WHOLE LIST perform better. Learn how to automate your restaurant's email list management. #emailmarketing #restaurantmarketing #onlinemarketing #restaurantemail #eventmarketing #eventemail
Not getting the email results you want? Try these tips!
If your email marketing strategy seems stuck with low opens and clicks, check out these ideas to kick your campaigns back into gear. #restaurantmarekting #emailmarketing #hospitalitymarketing #restaurantoperations #restaurants #eventmarketing #eventindustry #eventvenues
Get Started with Google Analytics for Restaurants
Setting up Google Analytics is surprisingly easy for a tool with so many reports! Here's a quick guide to get yours up and running, plus a few numbers to start looking at for you restaurant or event venue's website. #restaurantmarketing #hospitalitymarketing #googleanalytics #digitalmarketing #restaurantwebsite #eventproduction
Hospitality brands → tell your own story
The About page is one of the hardest pieces of content to write. Even for copywriters! Summing up our businesses—or even worse, summing up ourselves—is like starting a freight train from a dead stop. The wheels just spin and you feel like you’ll never get traction. You could hire someone like me to write it for you. Or you can write your own About page for a fraction of the cost. Use this simple guide to walk through the process and get a quality About page on your site TODAY.
The Welcome Email
What happens when new followers subscribe to your email list? Do they get a hearty welcome? Or crickets? The Welcome Email starts building the relationship with your followers. And with an open rate way better than most email campaigns, it can be a tool to drive sales and engagement. #emailmarketing #restaurantmarketing #hospitalitymarketing #welcomeemail
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