Hospitality brands → tell your own story
The About page is one of the hardest pieces of content to write. Even for copywriters! Summing up our businesses—or even worse, summing up ourselves—is like starting a freight train from a dead stop. The wheels just spin and you feel like you’ll never get traction. You could hire someone like me to write it for you. Or you can write your own About page for a fraction of the cost. Use this simple guide to walk through the process and get a quality About page on your site TODAY.
Plain Text vs. HTML Emails: What You Should Know
An email is more than just an email.Some are simple text, like they were written by a friend. Others, especially in ecommerce, are flooded with images, videos, gifs, and other visual elements. There are reasons why some companies keep their email formats simple, and others go for more complicated designs. We’re going to talk about the types of emails you could send to your email list, and what to know before you choose.
When Should Event Venues Reveal Their Pricing?
Hidden pricing is one of the biggest complaints by couples planning their weddings. And since wedding pricing can vary based on tons of factors, venues may be hesitant to be too up front with the numbers. When you put together your venue's brochure, here are things to think about as you decide whether or not to include pricing. #eventvenue #eventplanning #eventvenuemarketing #eventvenuecopywriting
You can write it. I believe in you.
Here's the thing. The About page is one of the hardest parts of a website to write. I often get inquiries from clients who don't want a whole website—they just need help with that one piece. And I'm happy to do it! But you CAN write your own. This simple, no-fluff guide will walk you through telling your story, headlines, calls to action, and even extras you can add to build trust. It's only $35. And it has a money-back guarantee. So...it's kind of a no-brainer, right?
Are you making these copywriting mistakes?
If I stepped into my kitchen right now and tried to whip up a Beef Wellington, it would not go well. I’m not a trained chef. Nor an amateur chef, to be honest. If you’re a small business owner or marketer, you’ve probably had to step into the role of a copywriter. But crafting effective copy is a skill that requires training and practice, just like running a successful hotel, event venue, restaurant, or making Beef Wellington... So are you making one of these mistakes?
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