How to Extend Your Reach and Get More Leads with Paid Email Programs

Paid email programs, or sponsored emails sent out to high-quality targets on your behalf, are a great addition to any integrated lead generation strategy. They extend your reach, attract your target audience, and increase the size of your database. But there are many potential pitfalls with paid email programs—in particular, selecting a reputable paid email vendor and getting a good return on your investment. Here’s how to get the most out of your email programs, and to avoid potential…

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