Sala,

Sala is SCHARF's newsletter, an invitation to the curious ones: salabyscharf.substack.com.

72 Pins

·1y

and

Human touch, applied: 5 ways to approach it on your brand

From the hands of artisans to the presence of salespeople, brands have a selection of tools to weave the human touch into different phases of their journey.

a painting of a woman holding a perfume bottle

You won't forget my name, n.8

a woman sitting on the floor looking at her cell phone while holding a bank street bag

You won't forget my name, n.8

a blue box with a silver square ornament hanging from it's side

Graphic Design

You won't forget my name, n.8

a sign that says paris is waiting for you

Notes taken: Sézane

Field notes from a visit to the brand's new store in Boston.

a magazine cover with an image of a woman in a swim suit on the cover

Library, n.3: Favorite magazines of the recent times

For waiting times—before a flight, a dental cleaning, a long metro commute—there's no better feeling than opening a good magazine and freely navigating the pages.

a sign that is on the side of a brick road with an arrow pointing to sezane

Notes taken: Sézane

Creativity And Innovation

5 US-based photographers we'd love to collaborate with

a woman is brushing her hair with a comb and it's long blonde hair

Photographer Branding

Vogue Magazine

Photography Branding

Professional Photographer

The List

Comb

Wedding Photographers

Crown

5 US-based photographers we'd love to collaborate with

a pile of hair brushes sitting on top of a white towel next to other items

5 US-based photographers we'd love to collaborate with

an assortment of beauty products displayed on a table

Visual Strategy

Elle Us

Photography Club

Elements And Principles

Cosmetics Photography

Photo Composition

Perfume Design

Life Inspiration

5 US-based photographers we'd love to collaborate with

two spoons on a white plate with black and gold items in the shape of an elephant

Moda Operandi

The Incredibles

Photographer

5 US-based photographers we'd love to collaborate with

a woman in a yellow dress looking at herself in the mirror with an orange background

Brand Identity

5 US-based photographers we'd love to collaborate with

Here is the list of exceptional brand photographers whose work will surely inspire you.

the back side of a book with flowers and leaves on it, in black and white

Strategic Communication

Cabana Magazine

Brand Architecture

Communications Strategy

Word Cloud

Brand Story

Effective Communication

Cool Names

The surname effect: how Brand Surnames shape strategic communication

a pen sitting on top of a piece of paper next to a glass of water

A room of one's own, n. 1

Keeping that cute tag after you take off your new clothes; Leaving one of those thick cards you tested the perfume in your bag; Saving a business card of someone you don't even need to contact (but it's good quality paper). There is a considerable group of people (me included) that are crazy about these little stationery items—there's something so pleasant about the paper touch, so charming about the small size.

Sala,

Sala is SCHARF's newsletter, an invitation to the curious ones: salabyscharf.substack.com.

72 Pins

·1y

and

Human touch, applied: 5 ways to approach it on your brand

From the hands of artisans to the presence of salespeople, brands have a selection of tools to weave the human touch into different phases of their journey.

You won't forget my name, n.8

You won't forget my name, n.8

Graphic Design

You won't forget my name, n.8

Notes taken: Sézane

Field notes from a visit to the brand's new store in Boston.

Library, n.3: Favorite magazines of the recent times

For waiting times—before a flight, a dental cleaning, a long metro commute—there's no better feeling than opening a good magazine and freely navigating the pages.

Notes taken: Sézane

Creativity And Innovation